Power BI Reporting: Good Data, Happy Analyst, Powerful Data Delivered

Data, a thesaurus may say, is a set of information derived based on reasoning, measurement, and calculation. Even so, what makes data vital isn’t only its possible applications, but the insights organizations can draw from it and use in the decision-making process.

That said, approximately 2.5 quintillion bytes of data are generated daily – and this number is only going to continue to rise. With there being such large volumes of data, data analysts often find it challenging to assess data such that they can draw actionable insights that can be used in business decision-making. This is where Power BI reporting comes in. Continue reading to find out what it is and how it can be used to create good data.

Power BI Reporting Defined

A Power BI report is a multi-perspective view of a dataset, with visuals that represent different insights and findings from the dataset. A report may have a single visual or pages full of visuals. Data analysts can create visuals in a report that represents nuggets of information.

Power BI reports aren’t static – they update as underlying data changes. You can therefore interact with the filters and visuals as you dig into large volumes of data to look for answers and discover insights.

Through the use of Power BI, reporting data analysts spend less time making sense of data, analyzing data from a well-aligned platform, and quickly gain valuable insights from large sets of data.

Benefits That Businesses Get From Using Power BI 

Running a business successfully requires constant decision-making. Often, business leaders lack the necessary control over a decision and do it as best as they can, or even by mistake. The beauty of Power BI is that it enables data analysts to look at each element as a whole to make informed decisions. The benefits of Power BI are numerous, and it helps management teams make fast decisions without interfering with the business’s profitability. Let’s take a look at some of them:

1. Access to real-time information

By using Power BI, your dashboards will update in real-time. As new data streams in, the dashboard will display and update your visuals with new information. This enables your staff to identify opportunities, solve problems quickly, handle time-sensitive data, among other situations, more efficiently.

Additionally, the use of the Power BI data cache feature makes for easy and quick deployment of reports by giving you the flexibility to refresh data at set intervals that meet your business needs.

2. Allows you to easily build interactive reports and personalized dashboards

Power BI dashboards can be customized to suit a business’s needs. It also has interactive and intuitive visualizations. Additionally, thanks to its drag-and-drop functionality, you can quickly generate custom reports. You can choose from the limitless options and produce powerful visualizations and models.

3. Supports different data sources and integrations

Data can be imported from a wide range of data sources with Power BI. It seamlessly integrates with Microsoft products like Azure, Excel, Dynamic 365, and more. It also offers data connectivity with third-party tools such as Google Analytics, Salesforce, Hadoop, Spark, and more. This means that you’ll have connectivity to all sorts of data sources for your reports and analysis.

4. It is accessible from any location

With power BI, you and your team can easily access dashboards and reports from anywhere, whether you’re in the office or on the go. You can also access it through various devices, including Android, iOS, and Windows devices. Provided you have internet connectivity, you can access reports instantly.

5. Facilitates collaboration through easy report sharing

It enables efficient team collaboration given that you can easily share reports or dashboards within Power BI workspaces and allow co-ownership of a dashboard or report. Power BI also enables you to embed a report on an external website or share links to reports via Outlook.

How Organizations Can Apply Data to Shape Customer Experience

Data analysis is changing the way businesses approach the customer experience. It enables them to create a more dynamic, personalized, and responsive customer experience. Here’s how: 

  • Personalization: Today, data can be used to craft an entire customer experience that’s based on an individual customer’s desires and needs. This gives businesses a better idea of how to market to each customer. 
  • Connect customer touchpoints: Large volumes of data give you a better insight into how customers behave at every stage of their purchase journey. You can assess how effective your content, offers, call to action, and emails are and then tailor them to your customer’s individual needs. 
  • Determine what’s working and what’s not: Endless streams of data provide endless opportunities to fine-tune your marketing strategies. Data can provide you with the metrics to measure even the smallest changes you can make to your marketing efforts to improve customer acquisition rates. 
  • Build seamless experiences: The modern customer is more discriminating than ever, and they can choose to purchase a product or service from one of your competitors at any given time. As such, the easier you make it for them to do business with you, the more likely they are to make a repeat purchase. 
  • Micro-segmentation: Upon gathering sufficient data, you can determine customers that have the highest lifetime value. You can then tailor your customer service experience to the expectations and needs of each one of them.

Delivery of Power BI Reporting Using PBRS Is a Sustainable Solution

PBRS (Power BI Reports Scheduler) is a third-party product. It enables users to automate the filtration, distribution, and delivery of Power BI dashboards and reports. PBRS can be used by organizations of all sizes across various industries.

This solution enables users to schedule reports daily, weekly, or on a monthly basis. Reports can also be automated to run based on event triggers like database modification, database value, or unread email in the post office protocol mailbox. PBRS also provides custom tasks to create automation workflows and scripts. What’s more, it has additional functions like clustering, multi-threading, remote administration, report history, Windows service scheduler, and scheduled systems backup.