In the age of social media, branding is not only essential for creating awareness about your products and services but also a must for maintaining your reputation. Social media websites like Facebook, Twitter, Pinterest, Stumbleupon and YouTube are all examples of the many social networking websites that have become successful business houses. Social media has allowed consumers to interact with businesses through the use of social media networks and has also provided a medium where brands can promote their products and services.
Branding in the age of social media has enabled companies to establish their identity among a number of potential customers. The brand name remains the same for years without any drastic changes, while the image of the company continues to grow every day. However, this is where the difference lies between branding in the age of social media and traditional marketing. With traditional marketing, a brand identity is established over a period of time.
This means that while a brand name may be the same, the image of the company, as well as the products and services it sells, varies from one year to another. The brands also come and go as a result of the changing consumer demands. There is a need for constant adaptation and innovation that is a trait that brands lack in the age of social media. While it is easy to change the brand image on social media, it is difficult to re-brand a brand on another website. Hence, there is a need to maintain continuity between your website and social media websites.
When branding in the age of social media, it is important to keep up with the latest trends. Brand names should reflect your attitude towards customers as well as your customers’ attitude towards your brand. If a customer becomes familiar with your brand, then he will start to associate it with his lifestyle and preferences. Therefore, it is important to adopt the latest trends in order to keep up with customers’ changing expectations and thus boost your brand name recognition.
Once you have established yourself with the social media market, your branding should continue to gain momentum. It should be consistent, as this is an effective way to gain loyalty and repeat business. The brand name should also remain consistent across different social networking sites and this means that if you are creating a profile on Twitter, it will be the same profile on Facebook and vice versa, and so on to other social sites.
As your brand name keeps coming up in all the sites where your customer interacts with you, they will become acquainted with your brand name and you will gain credibility as a reputed brand. It is important that you develop a strategy to ensure your brand remains in the forefront the competition with other brands.